Organic specialty store have increased. The oldest organic store is 한살림. Eco-생협 is the store by NGO, the Citizens’ Coalition for Economic Justice. There are organic store such as OrgaWhole food by 풀무원, Dearlife by 동원F&B, 초록마을 by 한겨레, O-food by 대상.
3. Eco-friendly Transportation
Seoul Song-Pa district office introduced a bicycle rental system, 2008 Feb
luxurious as to name after designers. This tells us that IKEA has used segmentation strategy to approach to various levels of customers.
Chart 3 The Number of Visits to All IKEA Stores Worldwide
Lifestyle service is another strength that IKEA has. Lifestyle service means that IKEA not only sells its DIY products but also sells its unique lifestyle. Once again, this means, anybody that
stores in USA. This company grasped the appropriate trend of the world and used Niche Strategy well. Nowadays, as our lives become wealthier, people no longer think food as just the means of relieving hunger. In other worlds, the perspective on food was changed into more about quality from quantity. Of course, other companies who had grasped the trend are existed before Harry and David. If we bri
Primary Criterion for Selecting Products
77.8% of Respondents replied, “I would have an intention to buy eco-products.”
Highly Recognized in their 40s with 81.7%
Considering Eco-Products as Positive Image
Progressive(58%), Distinctive(37%), High-technologic (33%)
Image of Eco-consumers - thoughtful, reasonable
Low Participation to the ‘Eco-Friendly’ Movement
Actual Rating just
Developmental background
- outside : soaring oil price, environmental problem like greenhouse effect, legal regulation
- inside : ethical consumer who start to realize environmental problem
Residential environment influence your health a lot
ex) atopic disease
Trend of building : Energy saving and pollution reduction
→ it satisfies the wants related wi