motors’ is in the leading position
in eco-friendly car market
Toyota Motors in Korea held ‘Echo party’ exhibit, called ‘beautiful store’, where it displayed newly-designed recycled products.
Toyota motors’ eco –friendly concept car, ‘Prius’
Toyota motors Korea executed ‘Environment school’ which targeted elementary students and their parents from 2006.
1. Executive Summary
Throughout this report such aspects like how the product strategy concluded with a successful
effect in the market and the different stages until becoming a successful deal are going to be
mentioned. Also it explains the 3 factors of SOUL's customer's services plans, the development of
the CUV market, the innovative design. If you pay close attention to other car
designed buildings and communities that can give environment improving quality of life and presented LEED (Leadership in Energy and Environmental Design) certification program considering environment and social in 2000. Besides, BREEAM in the United Kingdom, CASBEE in Japan etc. are made and practiced considering own countries. Accordingly, Korea have developed and practiced GBCC (Green Building
IB Strategies based on 4P
In France and China
03 / IB Strategies – Lolita Lempicka in France
Product strategy
Emphasized ladyishness
☞Hired talented designers and staffs from local
Round and spherical shape of containers symbolized ladyishness
☞container design grabbed women’s attention
“Efficient”
Price strategy
Relatively higher labor cost than Korean w
What is a GSCM?
Integrating Environmental Thinking into Supply Chain Management, including
Productdesign
Material sourcing and selection
Manufacturing processes
Delivery of the final product to the customers
End-of-life management of the product after its useful life
Energy-saving facility investment tax deduction
Deduct 10% of corporate tax when local company invest in energy-sav