How to increase decreased absolute threshold?
Do you have any characteristic
to survive in idol generation?
Do you have reason ordering
Ja-jang noodle by cell phone?
If you fall in love with someone, what are you call him?
They are so WEAK to our senses
-> People can not perceive them consciously.
However, they do affect us SUBCONSCIOUSLY.
This is called, &laqu
Brand image of Mobiles
i) Identity
Brand awareness
The acceptability of the brand and builds the perception of the firm within the target market
The level of consumer satisfaction and it reflects overall consumer behavior towards a brand
Customers’ personal opinions and evaluations with regard to the brand
The ways in which the product or service att
1. Past : Origin of Information
-Facts of Past
What was the major Incident?
How about Negative Impacts?
What was the firm’s Response?
2. Present : What can we do Right Now?
Perceptions
Figuring out : Situation
Practices
Efforts : Reach the Goal
Stakeholder’s Demands
Legal Requirements
Local Community
Proactive & Reactive
Characteristic of Objective
perception of reality.
Hell tell you about that.
- Who sent you here?
- Obody. I found your card.
- Where?
- In some fancy restaurant
that Id never been to before.
I didnt have the proper attire.
So they let me borroWa suitjacket.
I reached into my pocket,
and there Was your card.
The Weird thing is
I alWays have a jacket.
- [Woman] But not that day?
- No.
- Brad Stand.
- Hey.
- Kind of a coincid
Embrace the environment as an important theme
Interest in environmental issues
“Well-being”, “LOHAS “ = Important in their lives
Bourgeois and bohemian tendencies
Use the environment as a tool to express their luxurious lives
Have their own philosophy and Eco-friendly lifestyle about consumption