hotel business in Korea, and help bulid up the competitiveness of the domestic tour industry through the improvement of accommodation facilities. Currently, BENIKEA has 44easily accessible tourist hotelfranchise location in major tourist attractions nationwide including Seoul, Busan, Gangwon, and Jeju. Furthermore, BENIKEA has played a crucial role in stimulating the growth of the local tourism
franchises hotels and related lodging facilities worldwide. (The headquarter is located in Bethesda, Maryland, United States) It operates and franchises hotels and resorts under various brands Founded by J. Willard Marriott in 1927. J. Willard Marriott and his wife opened a root beer stand in Washington D.C. They later expanded their enterprises into a chain of restaurants and hotels. The compan
hotel of world-class scale and facilities to represent the fast-growing Seoul.
The reason why our team chooses the Lotte hotel is that Lotte hotel is the first domestic hotel brand to start business in the foreign country. In reality Lotte hotel has 25 domestic hotels and 15 foreign hotels. For example, Lotte hotel Moscow, the first overseas chainhotel, opened in Moscow, Russia in September 201
1. Introduction
Purposes of analyzing Starwood & Marriott
This paper analyses and compares two major global hotelchains, Marriott International, Inc. and Starwood Hotels & Resorts Worldwide, Inc. Both chains have extensive investments in and outside the US. They have very strong brand names and are quite competitive. However they differ in their strategies, like the market segment e
1. HOTEL RENAISSANCE
르네상스 Hotels & Resorts는 전 세계 주요 관문 도시와 휴양지에 위치해 있으며 호텔마다 그 지역마다의 독특한 문화와 개성을 반 영하고 있다.
전 세계적으로 130개의 르네상스 & 호텔이 있고, 미국에는 현재 64개, 우리나라에는 1개가 위치하고 있다. (르네상스 서울 호텔)
르네상스