What is the black consumer ?
It refers to a consumer who tries intentionally to get some unfair benefits. It can be called the 'blacksumer', which is a new coinage from two words: 'black' is for immoral and 'consumer' for purchaser. When some facts of a specific event with unproven grounds are prevailed on the Internet or by the press, the related company will be damaged badly. So most of the
and advanced in the Korean market. We analyzed the efforts and strategies Gillette adopted in the aspect of marketing which are not mention in the book.
2. Analyses of Gillette Company
1) Introduction of the Company
Gillette is a typical world famous company that deals with men's supplies such as razors, razor blades, shaving supplies, electric razors and etc. It was established in 1901 b
and airports is such that it is now accepted that countermeasures must be of international concern. The report of the U.S. President's Commission on Aviation Security and Terrorism stresses the need for the necessary will on the part of all governments. "A consensus must be reached among law-abiding nations that terrorism is an act of aggression which can and must be destroyed." In seeking this c
electric signal.
The primary sequences of thousands of olfactory receptors are known from the genomes of more than a dozen organisms: they are seven-helix transmembrane proteins, but there are (as of July 2011) no known structures of any OR. There is a highly conserved sequence in roughly three quarters of all ORs that is a tripodal metal ion binding site, and Suslick has proposed that the ORs
and consumers of chlorofluorocarbons (CFCs) destroying the ozone layer, accounting for 40% of the whole world. However, since 1978, the US has banned the use of CFCs in aerosol spray cans and has amended the Clean Air Act.
Several countries including Canada, Finland, Norway, and Sweden agreed with the regulations and reduction of the output of CFCs. Conversely, the EU didn’t consent to them a