of fast fashion clothes. The first is pattern. Different from other fast fashion brands in Korea such as Zara and H&M which the sizes of the clothes are according to Western sizes, SPAO designs its clothes to better suit the Korean body shape. Therefore, SPAO eliminates the size problem such as sleeves too long, pants too long or shoulders too wide. The second value proposition of SPAO is high qu
1, Fan culture ofidol singers
1) Overall fan culture ofidol singer in Korea
Korean idol culture is shorter than Japanese idol culture. In Japan, idol singer existed in 1960s, so idol fandom and fan culture ofidol are set in Japan. But in Korea, H.O.T. who is made by SM Entertainment in 1990s is representative idol singer. They had got a lot of popularity from teenagers and contributed g
of from top to bottom. For example in case of common company, retail stores and franchise stores have to follow company’s framework. However UNIQLO promotes retail store oriented business management.
UNIQLO also considered that it is profitable that they open the store which offers the same service, the same quality and the same goods at least cost. So they thought headquarter employees are
(i) Celebrity Documentary Shows
Celebrity documentary shows are documentary style shows designed to feed the need for viewers to peer into the private lives of celebrities. Among these documentaries, there are two main types. The first is the type in which the camera follows the private life a celebrity or celebrity group. This kind of show may include scenes where celebrities hang out with th
Summary
This report is the review of UNIQLO, a leading casual apparel retailer in the world. UNIQLO is known for its high quality, fashionable clothes and affordable price. This report will discuss the reasons behind UNIQLO’s success, popularity and how it makes use of Information Technologies to compete among its competitors. This report is to examine the organization structure, value chain a