market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, Nokia care helps customers to utilize Nokia’s product as much as possible. It successfully operates Nokia care line, Nokia care center, and Nokia authorize
emerging market of Indonesia
- However, Indonesia earns membership to the club with
250 million people, the fourth largest population
in the world
- Also Mexico and Turkey are good neighbors
to the two largest economic blocs in the world
Liberalized trade terms with the USA and Europe may swing
the gateways wide open for these low cost, good quality, production centers
Popular Model ‘The Nokia 1100’
Nokia's 1100 handset has reportedly racked up "over 200 million sales" since it launched in 2003 (to 2007)
SYMBIAN
Nokia’s mobile operating systems for mobile devices and smartphone
In 2008, the former Symbian Software Limited was acquired by Nokia
In February 2010, The symbian platform was officially made available as
open source code
1. With which of the international competitors listed in the case is it most interesting to compare Inditex’s financial results? Why? What do comparisons indicate about Inditex’s relative operating economics? Its relative capital efficiency?
GAP H&M Benetton Inditex
ROIC -0.15% 24.16% 11.20% 27.24%
Return on sales -0.06% 9.60% 7.05% 10.46%
COGS/sales 7
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo