emotional aspects.
Weakness
However, the prices were high compared to the other competing small cars. Also, since the unique design could give the toy-like feeling, consumers might doubt if it’s really drivable. These negative aspects are the weaknesses of the New Beetle’s image. The fact that the car went through a marketing crisis that almost forced the Beetle to exit cannot be left o
94년부터 02년까지 아우디 디자인 총괄 책임자로 있으면서 A2를 시작으로 A3, A4, A6, A8 등 아우디 전 라인업을 아우르며 디자인에 참여했고 최고 히트작인 TT와 TTS를 디자인하며 최고 디자이너로 각광.
스포티한 디자인으로 아우디의 변혁을 이끌면서 “기술과 성능뿐이던 아우디에 디자인이란 최고의 무
coffee market to try study the issue
Defining of Well-Being
A sense of happiness and joy, but
peace of mind and spirit
rather than material richness
that are important points to lifestyle
Feature of Well-Being trend
Emotional spending habit
Only healthy keyword and
technical & functional No
→ Utility with the emotional effectiveness
ex. Brand, design, image etc
designer/retailers in the United States, with sales almost reaching four billion dollars per year.
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz
The Brand : Polo Ralph Lauren
What does consumer want from this brand?
Emotional satisfaction
Representing consumer’s social status
Want look to be successful
Brand loyalty
Brand asset management: driving p
4. Regression analysis
4-1 Tourism destination image depending on PPL effect
We analyzed that PPL give what kind of effect on to Cognitive, Emotional tourism destination image. In other words, we took linear regression analysis to know the Cognitive, Emotional tourism destination image depending on PPL effect. Through the variable calculation, we got the mean of PPL effect. We set this to