20세기 초 위대한 리더(great man)에 관한 이론은 특성이론(trait theories)로 발전되었다.
Trait : 한 개인의 능력, 동기 또는 행동의 패턴을 포함하는 일반적인 특성을 지칭한다.
20세기 중반까지 Trait 이론들은 리더는 다른 사람들과 구분되는 특성이 있다고 주장해 왔다.
20세기 중반 Ralph stogdill 이 그때까지
basis for marketing strategy
Non-demographic traits such as values, tastes, and preferences were more likely to influence consumers’ purchases than their demographic traits were.
Sound marketing strategy depended on identifying segments that were potentially receptive to a particular brand and product category.
Limitation of Psychographic segmentation
Non-demographic segmentation
Introduction
China is one of most powerful country in the world and already be ranked as G2 with the United States. After building a market economy, China become the superpower country. So, to Korea, China is very important country for business and trade. Now, After 20 years the establishment of diplomatic relations between Korea and China, How do we performed business in China for success in
2. Behavioral Approaches
- 행동치료사들은 클라이언트의 성격구조 보다 행동 변화에 초점을 맞춘다.
- 행동치료사들은 extinction, modeling, reinforcement같은 다양한 기법을 이용해 부적응행동을 적응행동으로 되돌리는 것에 초점을 둔다.
- Aron Beck and Marsha Linehan
인지행동 기술(cognitive-behavior technique)을 사용함.
Ⅰ. Korean professional baseball
1. Background
In military government period, government made 3S(screen, sex, sports) policy and encourage people to do it in order to decrease the number of participation of protests for liberalization, overthrowing military government, liberal democracy. Former president Chun duhwan, ordered commanded "try to do professional sports" Therefore, Lee hoyeon and L