1. Introduction
1.1. Purpose of the Research
English has become the global language used nowadays in commerce, cultural exchanges as well human and diplomatic relations. Hence, English education has become a very important issue for nations all over the world. South Koreaas a monolingual country has found inEnglish language a convenient access to the worldand this is one of the reasons why t
a vertical integration. Amazon explore to new kinds of online retail venture such as purchasing Livebid.com to enter online auctions. Amazon bigger their businesses to the global scale as well. For global expansion, Amazon first enter into English speaking countries by acquire overseas Internet companies that already had strong presence in local domestic market. Acquisition is a way of wholly own
In other words, it is hard to understanding why Korean companies can’t be the market leader in Chinese cosmetics market. Therefore, in this paper we’re going to analyze and compare the marketing strategies of the foreign cosmetics companies and those of the Korean cosmetics companies in China. We conducted a study on the top 3 foreign cosmetics companies in Chinese cosmetic market-L’Oreal,
in the worldand when it became the number one brand, there is also fine human resources management system which encourages employee to work hard. UNIQLO promotes diversity, so they employ disable people and focus on global communication. Also they have program for workers to improve human resources environment and develop skills. H&M which has the biggest markets in the world has 3 big policies
in the foreign country. In reality Lotte hotel has 25 domestic hotels and 15 foreign hotels. For example, Lotte hotel Moscow, the first overseas chain hotel, opened in Moscow, Russiain September 2010. It is very successful. Inaddition, Lotte hotel is expanding into aglobal chain hotel representative of Koreaand upgrading its brand value to an international level, continuously.
And the Lotte