1. Leisure as Big Business
Changing demographics
11th largest industry profits in 2006
Annual revenues of over $100 billion
Triad—amusement, entertainment, recreation leisure activities
Entertainment content—live performances (theatre, musical concerts), interactive experiences (recreation, amusement parks, travel, gaming) and media (m
1.Blizzard Entertainment 의 소개
1991년 Allen Adham, Michael Morhaime, Frank Pearce에 의해 Silicon & Synapse 설립
1994년 Blizzard Entertainment로 개명
1997년 Vivendi Universal 사와 퍼블리싱 계약 체결
현재 Vivendi Universal의 계열사인 Vivendi Universal Games의 자회사
대표작 :
“World of Warcraft”, “StarCraft”, Warcraft”시리즈, “
Ⅰ. An Object of the Study
이 연구는 전략과 조직구조간의 관계에 대한 기존의 이론들을 실제 기업의 사례들을 통하여 검증해 보고 그를 통해 이론에 대한 이해를 높이는 것을 목적으로 하고 있다. 이를 위해 우선 조직구조론 수업시간에 공부하였던 것과 기타 다른 이론서들을 토대로 전략-조직구조의 관
가. Cyworld
'Cyzil(doing cyworld)', 'cyholic', and 'cypain' are newly made words that become trend among people. Being trend means that many people agree with it, and it is accustomed to daily life. Thesedays most of the young people have their own cyworld, and doing cyworld hotly means more than just having their own blog. On-line communication was pe
3. Introduction of SM Entertainment
SM Entertainment which this paper is investigating in, is representative entertainment producing company, mainly focusing on music industry. It was established in 1995 with male idol group H.O.T., which was exactly what teenage girls were desperate for. H.O.T. had proven to achieve great success. Female idol group by SM, SES also was quite successful, meeting