of consumers and industry experts alike. Building a leading pizza company has required relentless innovation, commitment to quality and dedication to customer service and value. The qualities ofentrepreneurship, growth and leadership have characterized Pizza Huts business through more than four decades of success. Through the strength of its heritage, its culture and its people and franchisees,
Levels ofEntrepreneurship in Organizations : Entrepreneurial Intensity
기업가적 강도는 기업 내 지속적인 활동성이며, 산업을 비교하고
목표를 정하고 전략을 개발하고 일정기간의 여러 변수 사이에서
실적을 평가하고 개개인 직원뿐 아니라 경영자의 리더십 스타일을
평가하고 분석하는데 유용할 수 있다
▶Case Questions
1. What are the roots of 3M’s culture ofentrepreneurship and innovation? What were the key tenets of this culture as they emerged over time?
3M을 대표할 수 있는 단어를 하나 고르라면 혁신을 고를 수 있을 것이다. 3M이 세계적인 대기업으로 성장할 수 있었던 요인에는 지속적인 혁신에 있다. 3M의 직원들은 근무시간의 1
franchisees work, which is called OJE Spot Study. During this course, the applicants learn basic management process offranchisees and decide whether this job is appropriate for themselves or not. Statistically 20% of the applicants resign to take the 2nd job interview. Through this process both company and applicants can save their expense and time.
After making employment contract, managem
of stores
The corporate has to undertake the risk of failure wholly
▶Reduce costs
No marketing expense
Simple utilities
Less personnel costs
▶Less market entrance risk
▶Reserved commercial region
▶Royalty cost
▶High initial fixed cost
▶Little sense of ownership
successful management : increasing number of the franchisees & high revenue
Should I close my cu