Environment
Competition
Tofu `s competition product is a Soy Day in Pulmuone company. Even thought, Market share of the packed tofu is lower than Pulmuone, Tofu came out earlier than Soy Day. Therefore, Tofu’s recognition is higher than Soy Day. In addition, customer evaluate that Tofu is tastier. Thus, Tofu is more competitive in substitute tofu market.
Comparison with Pulmuone in the
day-to-day actions are consistent with established plans and objectives. Nexen Tire focuses on events in a recent period. Operational control systems are derived from the requirements of the management control system. Thus, corrective action is taking where performance does not meet standards. This action involves training, motivation, leadership, discipline, and termination.
The present age ha
The Marketing Environment
- Environmental Scanning
Five working day
Increasing social entry of women
Increasing eat-out demanding
Nuclear, double income family
Increasing demanding of western food
Kids’ Birthday party through a restaurant
Economy depression
atmosphere trying to decrease
eat-out expense.
Strength
No.1 brand value
5 Kinds of dough
Hot b
develop new products so as to keep and expand their market share.
Recently, despite unfavorable economic environment such as slowing growth and rising cost of living, cosmetics industry is experiencing a huge growth with introduction of new brands every day. As a result, firms face steeper competition and customers enjoy a wider range of choice that suits their needs and preferences.
day work week spread.
‘The increasing number of discount store chains of manufacturer.
‘Excess competition of the stores
of the same business.
‘The strength of TV home shopping and internet shopping.
‘Restriction of wholesale mart.
‘Pressure of external environment.
‘expanding into international markets with our know-how of distribution system services