Ⅰ. Introduction
1. Study background and objectives
Recently, due to environmental pollution and climate change, attention to environment is more growing than ever. Especially, buildings form 40% of energy and resource consumption, 30-40% of carbon dioxide emission, 20-25% of waste discharge, 17% of water consumption, and 25% of wood consumption, so buildings are mainly responsible for
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
Waste is a problem Wal-Mart puts effort into reducing. In Wal-Mart U.S., the majority of excess food is donated to the Feeding America program. In addition to donating food, improvements are made in recycling aluminum, cardboard, plastic and mixed paper. In Wal-Marts outside of the states, such as Japan, Brazil, Chile and Argentina, programs are established and campaigns are launched to promote r
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an
Rationale for the tool selection of government corporations
A government corporation is likely to be an appropriate tool of government to carry out programs that are of a business nature, revenue producing and potentially self-sustaining; involve a large number of business-type transactions with the public, and require a greater flexibility than the customary type of appropriations budget ord