public awareness.
Body
1. Environmental Analysis
1) Incheon International Airport's parking situation
There are 2 types of Parking service. ①The first way is self-parking service. In this case, some people do not follow the parking section and it cause the serious problem in parking lots. Some of the car owners spend their time to take their tasks in airport after parallel parking or
public transportation services that can be provided
2)placing Station Residential, commercial, workplace, public facilities such as parks
within Walking Distance
3) configuring pedestrian-friendly street network
4) mixed arranging housing of type, density, cost
5) providing Quality of the natural environment and open space
6) making Public space center of building arrangement and neigh
Environment
The Democratic Party is one of two major political parties in the U.S. along with the Republican Party. The party’s social liberal and progressive platform is largely considered center-left in the U.S. political spectrum. The party believes that government should play a role in alleviating poverty and social injustice and use a system of progressive taxation. On the other hand, the
2) Targeting
JIN Air’s targeted consumers are young people between 20 and 30. They show tendency to enjoying their life. This segment shows high growth rate and JIN Air concluded that it can secure the longer customer life value by capturing this segment.
3) Positioning
JIN Air tried to position its product as ‘new airline service pursuing premium and practicality at the same time’ in i
In addition, Korean government announced environmental-friendly development plan that all Korean industry should follow. This is a reason why we put this trend in opportunity part.
(4)Threat
-Easy to get public attention
Because of high interest in environmental problem, when water issues get attention or be aired on TV, those of You-gu river can also arise easily.
-Public distrust