develop product and service features, design, a quality level, a brand name, and package.
Augmented product : Around the core benefit and actual product by offering additional consumer services and benefits.
Brand Equity
The positive differential effect that knowing the brand name has on customer response to the
product or service.
Brand Equity
- 중국 전통 치파오의 기본 디
developed various premium menu, so pizza industry can
break from depression by well-being trend.
As Korean Pizza Company, Imsil Cheese Pizza doesn’t have to pay royalty to foreign head
company. Therefore this company seeks rationalization of pizza price so that consumers can enjoy
various and delicious pizza without burden. An ultimate goal of Imsil Cheese Pizza is to increase
development)의 함의
- 균형발전은 Equal Development(모든 지역을 동일한 수준으로 잘살게 하는 것)와는 다른 개념
equality가 아닌 equity에 근거
지역균형발전 전략으로 모든 지역을 동등하게 할 수는 없으므로, 기본적인 차이를 인정한 상황에서의 균형발전 도모 필요
균형발전을 위해서는 지역의 특성을
What is product?
Bundle of physical, service, and symbolic attributes designed to enhance buyer's want satisfaction.
What is product strategy?
Producing goods and service.
focuses on benefits.
Decisions about package design, brand name, trademarks, warranties, product image, new product development and customer service.
Classifying Consumer Goods
Classifying Business goods
- To selectively expand its channels of distribution in important markets around the world without compromising the value of the TIFFANY&CO. trademark;
- To provide superior customer service;
- To maintain an active product development program;
- To increase its control over product supply through direct diamond sourcing and internal jewelry manufacturing;
- To achiev