of Beginning Buddhism
One sect of Hinayana Buddhism made Sakyamuni as 법신불 and came up with bodhisattva.- Fail
Borrowed Hindu Tantra to give reality for metaphysical enlightenment.
‘Sutra’ is a sacred book about Buddha's lesson.
‘Tantra’ is a secret lesson which maximized magnanimity.
Beginning ‘Esoteric Buddhism’ was called as mantrayana which had charm and character of sh
. The Development ofBuddhismBuddhism evolved from the Indian philosophy of the 6th century BC with its concept of saṃsāra and karman. The saṃsāra (the Wheel of Birth and Death) is the eternal cycle of rebirth of every living creature. Karman (act) describes all that someone chose to do whether it is deeds, words or thoughts and is followed by a distinct reaction. Karman
Influence of Indian Philosophies
1) saṃsāra – Wheel of Birth and Death
rebirth of every living creature
2) karman – act
all that I chose to do: deeds, words, thoughts
each act follows a reaction; even for the next life
sadness, pain – suffering
seek for release
caste system
hierarchical social order
Siddhārtha Gautama
historical Buddh
1. Country Analysis
(1) Cultural & Sociological Factor
The culture of India has been shaped not only by its long history, unique geography and diverse demography, but also by its ancient heritages, which were formed during the Indus Valley Civilization and evolved further during the Vedic age, rise and decline ofBuddhism, the Golden age, invasions from Central Asia, European colonization and
Sophisticated Innovation
Introducing short-necked clear bottle
Collaboration with the artists, designers and musicians
Absolut campaign selected as one of the best 10 advertising campaigns of the 20th century
Make it consistent with the brand extension
Perfect mixture of tastes makes it ‘the absolut one’