ethics에 대한 소비자의 기대수준 상승
그림1. 윤리경영의기대수준과실제윤리경영수준
위의 그래프와 같이 business ethics에 대한 소비자의 기대수준은 시간이 흐를수록 크게 증가하고 있음.
그러나 기업들의 actual business ethics는 낮은 수준에 머물러 있음.
만약 특정 기업이 이를
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
As you can see, STX has four major business sectors - Shipbuilding & Machinery, Shipping & Trading,
Plant & Construction, and Energy. Their business portfolio boasts STX
Pan Ocean, a world-renowned shipping company, STX Offshore &
Shipbuilding, a multi-faceted global ship-maker with order records
ranking in the world’s top 4th, and STX Engine, one of the world’s top
3 engine makers.
Ethical standards and conducts: Participants should respect the legitimate interests of others.
Democracy: the security of information systems and networks should be compatible with essential values of a democratic society.
Risk assessment: Participants should conduct risk assessments, to include identification of key internal and external factors.
Security design and implementation: Par
D. Promotion
The company uses the pull marketing to attract the consumers. For example, the company gives the customers gifts such as transportation cards or movie tickets if they buy the product. Also, if a consumer buys one box, you would get one box more during promos. Even though some consumers do not intend to buy the drinks made by Coca-Cola, these customers would be more likely to make a