responsible commercial success as a global
marketing company of branded casual apparel
Balance goals of superior profitability and ROI,
leadership, positions and superior products services
Conduct business ethically & demonstrate leadership in
satisfying our responsibilities to our communities & to society
The work environment will be safe & productive and
characterized by fair tre
commitment to low-cost airfare has sacrificed its processes and services. The human resources of the company are not seen as a potential source of competitive advantage. The company does not seem to value its people. There is a growing belief that a company’s human resources is the most important source of competitive advantage. Human resources or the company’s people are one source of sustai
1. Meeting Social Demands
세계적 사조와 특정 이해 그룹의 증가 ∴ PR 전문가 -> 사회적, 정치적, 지리적, 문화적 다양성과 경쟁적 관심사들을 연결하는 커뮤니티 빌더로 자리매김
Futurist says “기업들은 그들의 서비스와 물건 보다 사회적 공헌, 정책에 의해 더 평가 받게 될 것이고, 핵심공중의 영향
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
STRENGTHS
-Measurably better products
-Range of food
-Mature environment
-Ownership of distinctive brands
-Customised food delivery
-Australian image
-Growing market share
WEAKNESSES
-A follower not a leader
-Poor distribution and
high cost of entry
-Inability to nationally achieve
OPPORTUNITIES
-Burger market continues
to be strong
-Increased leisure ti