Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
Encoding outcomes:
Encoding outcomes vary interpretations of what we observe because…
People possess different information in the schemata used for interpretation.
2. Our moods and emotions influence our focus of attention and evaluations of others.
3. People tend to apply recently used cognitive categories during encoding.
4. Individual differences influence encoding.
Lead
Ⅳ. 본문 강독
1. Narrating the Nation : An Imagined Community
National cultures are composed not only of cultural institutions, but of symbols and representations.
민족 문화는 문화 제도와 상징과 재현들로 구성되어 있다.
A national culture is a discourseㅡa way of constructing meanings which influences and organizes both our actions and our conception of ourse
2008년 s/s새롭게 주목 받은 원색들. 2009년 s/s시즌에도 인간적인 감성을 중시하고, 친환경과 안락을 추구하는 현대인들의 바램이 컬러풀 트렌드로 나타난다. 가상현실의 몽롱한 원색과 플라스틱 토이가 지니고 있는 명랑한 컬러들, 크레용과 색깔 있는 종이 찰흙의 말랑한 원색들, 반투명한 플라스틱의
faces.
ls she on guard? - Yes, maam.
Maam. Why is it you guys who carry guns always sound like cowboys?
l dont concentrate on faces in my job.
But you listen to voices.
Do you think you could identify the voice?
Well, ld say yes, if it were... lt was almost a whisper.
Whispers disguise the quality of a voice.
You, l imagine, study faces.
You know, lm not really a dignitary. - l know.
Ho