cars. Some, especially in Detroit, argue that once the recession is over, buyers will rush back to dealer showrooms. And "if sales do pick up, carmakers eventually could be more profitable than they have ever been because of all the costs they have shed," according to David Cole, chairman of the Center for Automotive Research in Ann Arbor, Mich. The story concludes that only time will tell.
Automotive industry crisis (2008-2010)
Perspective change of the consumers
to higher-quality and more fuel efficiency
most influential car market
sales decreased as a consequences of the crisis
getting recovered from the crisis
showing gradual increase in demand
the trend seems to be upward
1. To avoid political conflict with the US government.
2. To make
1). Management Philosophy
Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind.
2). Core Values
HMC defined their new corporate philosophy based on their ex
automotive markets in the world. While Lancia and Lexus are due to arrive in 2009, the only missing "mainstream" makers, Citroën and Kia, have given no official advice, although the latter has commented so in the past.
In Mexico City the "Hoy no circula" ("Today you can't drive") program is implemented. Every vehicle has a color sticker depending on the ending number of its plate, as well a
1) Rivalry among Competing Sellers: Fierce to Strong
(1) Big Three U.S. Companies
Automobile companies are facing vigorous battle in North America, and some companies have to deal with their net loss and huge amount of debt. General Motors Co., Ford Motor Co., and Chrysler Group LLC, so called ‘Big Three’ in automotive industry got through major crisis in 2008, and GM ended up filing