of other competitors so it could get low price mobile phone market.
Actively Using Outsourcing
Nokia could acquire distribution channel between product and customers with relatively low cost by outsourcing. Since distribution channel is not directly related to product quality, Nokia could gain competitiveness by outsourcing or having alliances with local corporations.
2.2.4 MARKETING AND
of Coca-Cola was damaged by Rooney's scandal. Caution is needed for celebrity advertisements.
7. Logistics
Coca-Cola has no centralized logistics strategy. Logistics is one of the functions that Coca-Cola leaves into the hands of its bottling partners all over the globe. This means that the means of acquiring raw materials, stocking inventory, and delivering them to distributors differ on a
of the company to women’s human rights, appeal to Chinese women who have the ability to consume.
Through the society-friendly sponsoring marketing, raising the image ofcorporate citizens.
Active investment in welfare of employee such as stock option, my home system
Local employment of 98.7% and superior compensation
Executing localization strategy th
of CEO’s management is guaranteed. Therefore, LGE can be managed effectively. The management can be transparent in that the ailing affiliates can be liquidated easily and people can recognize major shareholders well. Trading stocks also becomes much easier.
While changing the structure of company, LGE also tries to reduce the head office’s size to innovate. They disbanded many teams, includi
corporate strategy and the actual jobs being required, and are used so that they can be used as the foundation of all HR practices – future recruitment, development, and assignment.
① Performance Evaluation: Each individual sets a goal in line with the corporation’s goal, in concert with his manager. Employees are evaluated annually by the heads of group.
② Competency Evalu