First story. 양이 될 것인지, 늑대가 될 것인지에 대한 고민.
나는 지난 겨울 방학에 아주 큰 고민에 쌓여 몇 주간 밤잠을 설쳤다. 당시 내가 회장으로 있던 단체가 중요한 결정을 앞두고 있었기 때문이다. 그 단체는 청소년들에게 평등한 경영, 경제 교육을 제공하는 것을 목표로 하는 대학생 자치단체였
dance between product knowledge and customer
...<중략>
3. 그간 본인이 가장 열정적 혹은 도전적으로 임했던 일이 있다면 무엇이며, 그 경험을 통해 어떤 것을 배웠는지 적어주세요.(We’d like to know your experience when you have been most passionate or challenged yourself the most in the past, and what you have learned from that experience.)
Ⅲ. About STORY
Iriver STORY is a portable e-book reader that utilizes the e-ink film display technology. It is designed to provide the same experience as reading on printed paper. You can read your favorite books and various contents as much as you like.
Product Specifications
• 6" E Ink Display (800 x 600 resolution)
• 8 Level Grayscale
• Internal storage: 2GB
participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomplete stimulus -> ‘attention’
2. False Experience Effect
Newbalance strategy
- Street fitting room -> mirror image
- Take a photo
experience in the fields of advertisement. He had no contact in China, even no Mandarin language. However, he had guanxi with two young Chinese who have connections with people of various levels. Making their connections as bedrock of the company’s guanxiwang, they were able to emerge as one of the China’s fastest growing advertising agencies.
2. What does the experience of DMG tell u