interpreting questions the way they were intended
Interviewers have the flexibility to use their knowledge, expertise, and interpersonal skills to explore interesting or unexpected ideas or themes.
People don’t always tell the truth
People don’t always remember things accurately
People don’t always have us
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, and PR Week etc.
Research summaries
The Internet
Everyday situations
Is the topic too broad?
Is the topic sufficiently
Professional journals
Journal of Advertising, Public Relations Review, Journal of Public Relations Research, Journal of Advertising Research, etc., 홍보학연구, 한국언론학보, 광고학연구, 한국광고홍보학보
Magazines and periodicals
Advertising Age, (www.adage.com/) and PR Week etc. (www. Prweekus.com)
Research summaries
The Internet
Everyday situations
Is the topic
interpret messages and to negotiate meanings interpersonally within specific contexts. 특정문맥안에서 개인간 의사전달/받는 능력 으로 청자와 화자의 상호작용, 사회문화적문맥이회, 담화와 문맥간의 관계에 따른 언어사용 능력이다.
2) 1979, 1980 구분
(1) CALP - Cognitive Academic Language Proficiency ; context-reduced ; 인지적 학습에
1. 21세기의 새로운 마케팅 트렌드
-정보교환이 쉬워지고, 사람과 기업이 기술로 연결되면서 체험 세계의 공유가 확장
-“상품=기능 꾸러미”의 인식에서 “상품= 체험 제공 수단”으로 점차 전환
-상호 커뮤니케이션이 더욱 활발해지며 정보 전달 위주에서 탈피하여 재미와 오락 위주로 전이
-이러