Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
•거래적 리더쉽(Transactional leadership)
◦절절한 보상(Contigent Reward): 좋은 성과를 내거나 어떤 특정 업무를 수행하는데 따른 보상을 약속한다.
◦능동적 예외에 의한 관리(Active Mangement by Exception): 규칙에 위반되는 행위를 적극적으로 찾아내 시정 조치를 한다.
◦수동적 예외에 의한 관리(Pas
- Negotiation: (definition)
Negotiation is a process where two parties with differences which they need to resolve are trying to reach agreement through exploring for options and exchanging offers- and an agreement.
Firstly, negotiation is a process-a sequence of activities, perhaps with an underlying pattern. Secondly, we need two parties for a negotiation. Thirdly there must be differences. T
2. Political and legal issues◎ Safety issue
In 2005, U.S. emergency center reported more than 200 thousand accidents caused by toys. Needless to say, quality improvements and handling safety issue raises cost for the firm. This becomes a great issue considering industry environment described above; aggravated by the increase in production price, coming from the increase in the material cost.