time
; Time until an event occurs.
※ Event
; a. relapse of a disease
b. death
c. response to a treatment
; Economical,
To obtain answers quickly because the cases are already available.
※Disadvantages of retrospective design
; Limitation in the accuracy of exposure history and uncertainly about the
appropriateness of the control
점증하는 구매력
미래 소비의 중심
생애 가치 (LTV:Life Time Value)가 큼
Cyber 소비의 중심
소비에 대한 정보 다량 보유로 Netizen에 영향력을 행사 (Prosumer)
구전 마케팅의 중심
기업의 브랜드 관리를 목적으로 개설을 한 커뮤니티 (기업 개설형)
특정한 제품의 이용자 또는 애호가가 자발적으로 만
time j :
-’j = 1’ means from Am12 to Am1.
-’j = 2’ means from Am1 to Am2.
-’j = 3’ means from Am2 to Am3.
-’j = 4’ means from Am3 to Am4.
- ……
-’j=24’ means from Pm11 to Am12.
.
.
Constraints about advertisement time
Between 12am~2am at SBS&KBS2&MBC, 15 sec ads should be less than 45*30 sec during a month.
Between 6am~8am at SBS&KBS2&MBC, 30
1.1 Which Foreign Markets?
Political factors
Economic factors
We learned it already!
All right then let's begin with which foreign markets to enter. Actually we learned many of this parts in this class. Do you guys remember economic and political factors that influence the attractiveness of a foreign markets? No one? You can speak in korean. All right then I will let you know. Please li
1. Exposure
Reaching the Consumer
º Traditional Media and Distribution
Exposure occurs when there is physical proximity to a stimulus that allows one or more of a person’s five senses the opportunity to be activated.
This activation happens when a stimulus meets or exceeds the lower threshold: the minimum amount of stimulus intensity necessary for sensation to occur.
Product plac