ofthe attractive features. Thanks to the huge popularity ofThe Original Beetle, the expectations off the New Beetle are high. But the greatest strength ofthe New Beetle is the image that lets you express your identity and individuality in emotional aspects.
Weakness
However, the prices were high compared to the other competing small cars. Also, since the unique design could give the toy-
of MoonJane
It is not difficult to think of basic philosophy of any liberal or progressive political party. In general, when a political party is liberal or progressive, they try to change the society in a way that all the people can be treated and respected fairly. This is at least one ofthe main characteristics ofthem. Moon’s camp, as one ofthe liberal parties, is bringing a slogan whic
of computations and par- tial fractions expansions. Therefore a more hands on approach is presented and discussed where the forms ofthe homogeneous and particular solutions are assumed, based on the pre- viously derived solutions. The homogeneous solution is determined by solving a characteristic equation, and using thecharacteristic roots together with the assumed form ofthe solution the solu
goods is the thing which famous or expensive.
• Luxurious goods consumption increase steadily.
• We recognized characteristics and desire of a consumer buying luxurious goods
• Consumers increase to buying luxurious good an afternoon in department. Consumers can enter it if so have to wait 1 ~ 2 hour. It is new scenery while a domestic designer goods market grows.
design not in existed market
Create a window of opportunity to the ‘SOUL’
3.Exposed and potential competitors
Nissan’s boxcar ‘CUBE’
Others can enter into the same market
Segmentation
Style and Utilization
Customers who want to
expresstheir own personalities
Important car features:
Extensity and Spaciousness
Targeting
Customers b/w 20-30’s
Ea