Extension Strategy
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. Value For Money (VFM) means consumers want to be satisfied mentally spending less money. As a marketer, we can use this aspect.
AUDI makes key holder. Porsche launched PDDS(Porsche Designe drive
“패션만을 위한 패션은 이미 죽은 패션이다”
When we design it’s like a movie.
We think of a story and we design the clothes to go with it.
우리가 디자인을 할 때,
이것은 한편의 영화와도 같다.
우리는 스토리를 생각하고,
그리고 디자인을 한다.
- DOLCE &GABBANA -
1982
도미니코 돌체와 스테파니 가바나의 만남
point of view on the matter. The Chinese government believes that the way in which they manage the internet is a sovereign matter and foreign courts have no jurisdiction according to international law. The Chinese government argues for a broader definition of human rights, to include economic and social as well as political rights, and that they all should be in relation to the national culture
1. EBAY's growth process
- development by O-media ,engineer
- according as transaction frequency of auction web rises entirely website development beginning
-From venture capital law money support receiving for on-line auction business in 1997
-In marketing field excellent Mek Hwiteumeon CEO
recruitment
4 factor of ebay success
Fore EBAY
Brand
Safety
market segmenta
소주시장의 특성 - 정서적 충성과 이성적 특성
정서적 충성은 장기간에 형성되고 잘 변하지 않는다
소주시장은 진로의 참이슬이 이끄는 과점시장
방법 - 새로운 가치를 제시
선도기업의 공략은 시장의 룰을 바꾸는 형식으로 이루어질 수 있습니다
즉, 기존 시장의 가치와는 다른그 시장에서 선도