Background
In 1998,
Raising $160 million
in capital from top investors
In 1999,
Being awarded 75 landing and takeoff slots at the JFK
In 2000,
Starting commercial operations
Positioning
Colorful and fun airline
Value player
Leather seats
Unlike other LCC, Jetblue provided assigned seating
Providing free personal satellite television
3. DR. NATURE, Brand Concept and Value Proposition
DR. NATURE’s primary focus will be on safety and natural freshness. Its brand concept will emphasize being truly ‘natural’ and also functional, being effective on prevention of eczema, herpes, and atopy, thus assuming the role of a ‘doctor’. As of now, most of the products sold in the baby skin care market are advertised as “gree
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
1.2.2. The Law of Requisite Variety
The Law of Requisite Variety says that the number of different states of a system’s control mechanism must be higher than or at least equal to the number of (possible) different states in the system being controlled, in order to guarantee stability. But in reality, the variety of the environment is larger than the variety of the organization.
Stafford Beer
products
the food and beverage products which must be controlled. if an operation needs shrimp to produce a menu item, shrimp will need to be purchased, received, stored, issued, prepared, cooked, and served.
Equipment
Equipment needs. Equipment must be available to prepare products required by the menu. the menu must be balanced based on available equipment resources so that no one station is