미성숙 시장: 미래파/오디세이를 제외하고는 제품의 브랜드 이미지가 매우 낮다.
인지도 매우 낮음
기능성 제품 이미지
제품의 포장이 타 제품과는 차별화 되어있음. 고가 이미지의 부합됨.
고가 이미지 : 제품 포장부터 비싸 보임
그렇다면 새로운 상품이 기존 시장에 진입 시 시행해야 할 프로
and sports facilities, etc. Among all areas that meet these criteria, Seoul, the capital of the Republic of Korea, is the best area that anyone want to live once. Seoul is composed of 25 administrative districts. Each district has different characteristics and some of them are similar. Thus, the objectives of our project are to set preference for an imaginary person and find factors which can be
This research has examined young women's attitudes toward luxury fashion brands in Korea, Japan and Singapore. 98 women living in Seoul, 100 women living in Tokyo and 95 women in Singapore were surveyed for this study. For data analysis, factoranalysis, K-mean clusteranalysis, discriminant analysis, cross tabulation (p>.05) were used for this study Dubios and Laurent's 34-item scale and Lessing
and Ukraine. This has been working as unfavorable factor in Russia’s economy in many ways. Nevertheless, Russia still is a very attractive country to invest on regarding the crisis, since their influence as a powerful country is not shrinking. Let’s look into Russia and several reasons why Russia is a good investment market.
2. Macro Environment
(Information & Analysis)
Introduction
Motivation and Purpose
Trying to find common factors that can categorize 25 districts into small subgroups
Giving some information about where to live or where to move by analyzing the data.
As a way of explanation,
We set an imaginary man Sangho Kim
who wants to move to Seoul
Simulation
Sang-ho Kim’s preference to live…
1. Good natural environme