Skincare
"민감한 피부를 진정시켜주는 Herb Salad라인" : 피부자극을 최소화하기 위한 무색소 무방부제의 순한 화장품, 허브로 만든 식물성 에센셜 오일 사용
( 그 외 Bean Moist Sea vegetable
Tea Tree 라인...)
“워터멜론크림” “그린티선케어에센스“ ”라이스마스크” “블랙슈가마스
Face Shop has the advantages than other cosmetic companies.
② Diversity of products line
The Face Shop has vary product line, whole product numbers are almost 600. Compared to other domestic cosmetic firms manufacture mainly skincare and make up lines, The Face Shop launched skincare, make up products as well as even body care, hair care, hand & food line due to current trend which is tar
of men´s toiletries.
③They have many product line.
- many product line like whitening care, oil skin & trouble skincare, moisturizing care, anti-aging care, etc. help customers can choice the toiletries suitable for their skin.
④They have more recognition than other brand.
- more brand recognition than clarinsmen, clinique, labseries, zirh, etc.
⑤Price is about 30,000~50,000 won
. 제품선정동기
화장품 브랜드샵의 시장 규모가 빠르게 확대되고 있다.
올 들어 국내 화장품산업에서 최대의 관심사로 부각되고 있는 브랜드샵의 경우, 단일회사의 제품을 판매하는 단독 브랜드샵과 다수 화장품사의제품을 판매하는 멀티 브랜드샵으로 각각 모습을 드러내고 있다. 이미 대구에 내
Face Shop in order to maintain its competitiveness is to build a strong brand image. Currently, as result of survey and FGI which we made said, The Face Shop has failed to deliver clear brand image which distinguishes The Face Shop from other competitors. Although The Face Shop tries to make its brand image as a natural cosmetic brand, comparing to other competitors like Innisfree or Skinfood, th