1. What factors account for the success of IKEA?
① 낮은 가격 - 낮은 가격을 유지하기 위해서 매장 내에서 셀프서비스를 원칙으로 하고 있으며 모든 가구는 조립식으로 고객이 따로 비용을 지불하지 않으면 직접 자신이 조립을 해야 한다. 또한, 신제품 제작 순서는 가격을 먼저 책정 후에 그 가격에 맞추어서
of them are recording decreasing profits. LCCs on the other hand are expanding their size and influences in the industry, with increasing customer base. For example, “Air Asia” in Malaysia saw an increase in the number of passengers by 9% on average in a year, and 33% of the total flight passengers in Kuala Lumpur are current customers of the airline. They can maximize profit by attracting ne
sizes. We will deliver breakfast, brunch and lunch at home, workplace, school. Additionally, a planned week worth of meals will be delivered for people who don't want to eat the same things everyday. Customers don't have to make an order everyday because they can choose a planned week worth of meals.
ⅱ Dr. Slim's Idea History
Recently, in Korean obesity increases is growing craze for diet
factor in promotion. And there are six candidates for this position:
Tom Wallace (Age : 50s, Male)
Pros A 30-year TCT veteran (4.5 years from retirement)
Knowledgeable in the technical & sales aspects of the job
Supervising a plant of similar size
Rating : proficient
Cons Never worked abroad
Speaking only English
Brett Harrison (Ag
of it and how accurate this information is. According to Stacy Han, it seems that many of the people know the name of the company since it has appeared in many mass media and also as a form of product placement in many visual media. However, since FedEx’s main targets are small and medium sized enterprises (SME), many individuals customers do not have accurate information about what the company