was the result of our firms retail-margin-based-maximization-of-profit strategy in 2016. We cut off all redundant costs like salarys for excess workforce, reducing closing inventory. Moreover, our firm made better decisions on retail price and production level, as we became familiar with competing with others, for example, stealing other firms’ market share. This led us to be with higher ROIC.
expenditures required to start from scratch. Because there is a model, a concept to follow suit, it alleviates the burden of expenditures. Fewer burdens on the financial matter including reduction of production cost and overall expenditure can lead to further investment of followers’ management situation. For example, followers can invest their extra money to developing other innovative stra
on endorsements from touring professionals to enhance their brand image. The value of endorsement contracts had escalated dramatically since 2000. These high annual endorsement fees are another factor of a strong price war.
Q3. How is the golf equipment industry changing? What are the underlying drivers of change and how might those driving forces change the industry?
3. Expanding Investment on Endorsement with Tour Professionals
Because it became difficult to diversify products due to regulations, golf equipment manufacturers relied more on endorsements of famous touring professionals. As the number of people interested in recreational golf boosted after Tiger Woods’s appearance in 1995, the number of people exposed to golf broadcasting or golf magazines
change.
Marketing Plan Strategies Ryanair should have a detailed plan for its strategic moves in the market and be able to provide good customer services to the customers possibly through discounted flights and value promotions to keep the competitive advantage at a stable mode within the competition and it will need to focus more on the core competencies that allow Ryanair to practically and