.
1.3 Scope of the report
Social Network Service의 특성상 온라인상의 활동내용과 사례를 주요 범주로 설정하였습니다. 특별히 하나의 기업이나 제품을 발굴하여 발표해야하는 과제이지만 교수님과의 상담 후 Social Network Service Marketing이라는 하나의 Marketing을 설정하여 보고서 및 발표를 진행했습니다.
Service Marketing
☞ Physical evidence
The Russell Model of Affect
많은 사람들이 Unpleasant & Sleep 의 감정을 느낌
? 운전기사의 불친절한 태도
? 난폭한 운전과 거친 언변
? 신용카드 결제 시 드러내는 불쾌함
? 비위생적인 실내
? 고객을 배려하지 않은 시끄러운 음악 (라디오 방송) 등
☞ People
Cycle ofFailure
T
– smile school.
"Let me decide who I am going to say hello to with a big smile,"
“Sometimes customers
get out of line, but We
don't see it as a direct
result of our initiative."
Failure of Smile Policy
Correspondent inferences :
다른 사람들의 행동들을 보고 그에 대응해서 그 사람의 성격, 특성 등을 파악하는 것.
service. Another significant service winner was price. Many students liked to visit main entrance’s restaurants because their price was reasonable. And also, service fastness was a service winner too, because many students had to rush for their lunch and go back to the class faster. Of course, kindness was also a service winner of the restaurants.
The most significant service loser was failure
of Non- Smart Phones which consist of Prada Phone, Chocolate Phone, Shine Phone, etc. They were all Feature- Phones which gave LG Electronics tremendous money due to their outstanding design.
This failure of LG Electronics happened because their mistake in future prediction and the influence of cooperative wire service companies. LG U+ , cooperating CYON which is the SBU of LG Electronics, ha