(i). The head of management and finance
Our company’s name is Rembra. Rembra is a combination of ‘respect’ and ‘embrace’, the two virtues we value above all. We respect each of our clients and intend to serve them with utmost care and attention. Also, Rembra is a multicultural company that has branches in many different countries. We embrace our clients’ interests and favor and custo
of marketing encourages consumers to voluntarily perceive the contents and find interest in them. Lastly, emotional relationship, where emotions and feelings of consumers are significantly emphasized, is obtained through neuromarketing. Understanding how and why consumers feel various emotions is the most essential step for all marketing strategies, since they can turn out to be a great failure i
of economy(Annual production : 400,000)
Even though the market is getting matured
Volvo’s strategy
Focus on a market with high growth potential
It founds Trucks and heavy equipments industries in emerging market shows high growth rate
PMI(Post-Merger Integrational)
Even though the M&A is the current new trend,
M&A's success rate is less than 50%.
Failure's reason -> No PMI
M
History before M&A
1927. Assar Gabrielsson and Gustav Larson
1928. The first truck, the "Series 1,”
1930 the export of trucks to Europe started
But, the cars did not become even well-known outside Sweden until after WWII
History After M&A
1997. CEO, Leif Johansson inaugurated
1998. Merged Samsung Heavy Industries
Sold Mecalac, in farm machinery
1999. Sold Volvo
2 summary
1. Sustainability management
Economic, Social, Environment performance
Responsive CSR &Strategic CSR
Key Sustainability management issues
(중략)
5. Environmental milestones
‘Humans can become healthy only when nature is healthy’
Sets Environmental safety agenda with 5 principles
Many activities to lessen the environmental effects