Ⅱ. 표시․광고법상의 정의
1. 표시
"표시"라 함은 사업자 또는 사업자단체가 상품 또는 용역에 관한 사항을 소비자에게 알리기 위하여 상품의 용기·포장(첨부물 및 내용물을 포함한다), 사업장 등의 게시물 또는 상품권·회원권·분양권 등 상품등에 관한 권리를 나타내는 증서에 쓰거나 붙인
I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
Thus, our team decided to study about cosmetic market in China. We found that foreign companies like L’Oreal, Procter & Gamble Co and Shiseido have large portion of the China’s cosmetics market share while Korean companies have little portion of that. However, Korean beauty products also have high quality and Chinese people are favorable to Korean products. In other words, it is hard to under
나이키의 SWOT
브랜드 가치
노동자
아동사업
여가
모조품
& 기술유출
운동선수
선수들의 움직임을 최대화 해주는 제품
스포츠 별(농구, 축구 등) 매장 다양성
대량구매 대비 충분한 물량비치
높은 인지도를 기반으로 지속적 개발,
운동 선수들에게 책자 공급
일반인
편안한 착용감,
participate in Ad,
Not just watch
1. Need for closure
2% Commercial strategy
- Unclosed story
- Make consumer to check ‘Full story’
- Using QR code
Provide consumers with an
‘incomplete stimulus’
Incomplete stimulus -> ‘attention’
2. False Experience Effect
Newbalance strategy
- Street fitting room -> mirror image
- Take a photo