General Situation of Korean Clothing Industry
Specific branch of the apparel industry,
based on the latest fashion trends on the
cat-walk.
SPA : Specialty retailer of
private-label apparel
Customers, products, price, facts and figures.
Zara, GAP, Mango, Uniqlo, Forever 21, H&M…
Founded : in Spain (1975)
by Indit
상품이 잘 팔리도록 하기 위하여 판매 이전의 모든 과정에서 수행하는
노력으로서 시장조자, 상품화계획, 판매촉진, 선전광고 등을 통하여
생산자로부터 소비자에 이르기까지의 이행하는 활동을 의미한다.
상품계획이란 소비자에게 올바른 상품을 최적의 시간과 장소에서 적당한 물량으로
소비자
fashion trend mall in just 1year after its launching in 2006, and "HALF CLUB", in march of 2007 TRICYLE launched its own brand 'MORRISCOMINGHOME(morriscominghome.com), giving it a leap in the industry.TRICYCLE contributed tremendously to korea's fashion industry.
3.Dreaming towards the Global Market of the Greater world!
TRICYCLE is the company that wants to the show the world the values of
market positioning map (exhibit 5), it pursues a different business strategy. Rather than vertical integration pursued by Zara, H&M outsources all of its production and operates a single format which increases operating expenses. Such choice of outsourcing all production is reflected in a relatively low PPE to sales ratio of 15.5% which contributes to higher capital turnover, and thereby, higher
New Trends in Fashion
루비(RUBY)족
삶을 다시 신선하게 만들고(Refresh)
평범한 아줌마임을 거부하며(Uncommon)
아름답고(Beautiful)
젊어 보이는(Youngful) 45~55세 여성
내적 / 외적 건강과 우아한 패션 감각 추구
실제나이 50대, 신체나이 40대, 외모 30대, 마인드 20대
WINE generation(Well