SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower
fashion brands’
strong position in Korea
Short turnover rates
- fresh designs everyday
Various clothing providing
- outerwear, innerwear, accessories, shoes & bags
Marketing Communication Analysis
Target Audience – All Generation
A mass fashion brand
Communication Objective – Brand Awareness
Focus on boosting brand awareness among all generation
E
Ⅰ. 왕의 남자
1. 영화 선정 배경
‘왕의 남자’는 조선 연산군 일기 60권 22장의 기록을 바탕으로 조선 최초 궁중 광대들의 삶을 그린 연극 ‘이(爾)’ 를 원작으로 한 영화이다. 2005년 이 영화를 개봉했을 당시, 그 동안의 한국영화에서 두각을 나타내지 못했던 ‘사극’ 영화라는 점과 주인공 ‘공길
What is Eco fashion?
Ecology fashion
Sustainable fashion
Take into account the environment, the health of consumers and the working condition of people in the fashion industry
Characteristics of Eco Fashion
2.Organic Materals
Sustainable Materials
Healthy, Plant-based Dyes
Free Trade Practices
Giving Back to the Community
communication strategy which will be shown in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubbornly sticking to the extremely traditional fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current fashion trend and other external factors.
3.3.2. How Hermè