product.
2. Competitor & Collaborator: companies related to fashion, skin care, and/or fitness, operating in the Apgujeong-dong area.
1) Hyundai department store service
- Providing VVIP customers who visit the store with fashion advice service.
- People who are not in the VVIP membership cannot be provided these services.
2) Love Body (Nae-mom-ae-ja-yeon-in) (http://cafe.daum.net/love-bod
1.4.1.2. Sincerity
특히 social media 마케팅을 통해 전달되는 Contents는 진실해야 한다. social media는 사회적 네트워크, 곧 인간적인 관계에 기반한 매체이기 때문에 social media를 통해 유통되는 Contents는 Contents 공급자인 기업과 소비자간의 관계에 영향을 미치게 된다. 진실성이 없는 Contents는 이내 외면을 받을 수
to shape and control the agencies of state. This control enabled them to have monopoly on the use of force
Another aspect
The bourgeoisie had cultural control therefore spreading beliefs and values that would sustain unequal system
By legitimizing it through reference to non-economic domains of social experience
(culture as a biased prop for the bourgeoisie fashioned my its own interests)
products. According to the research and the evaluation of current communication strategy which will be shown in the next page, it was quite evident that they don’t try to attract typical customers.
Also, the fact that Hermès is stubbornly sticking to the extremely traditional fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current
fashion of the day. Then what kind of strategy do MNCs need to adopt? Our group suggests localization considering cultures of native countries as a best strategy for corporations doing international business; for that, ‘intercultural communication’ is indispensible.
II. Multinational Corporation
A multinational corporation (MNC) is a corporation that manages production or delivers service