fashion.
- Speaking: Students will be able to communicate with others when they discuss a dialogue related to shopping.
- Reading: Students will be able to read and understand a written text related to shopping.
- Listening: Students will be able to comprehend general information after listening to a dialogue about shopping.
․ Key expressions:
- “Why don't you~
types of CDPs in order to reiterate its’ flexibility, which offers various opportunities to employees. General types and contents are specified below;
Program Contents
Internship ∙ -A system of experiencing a duty before joining the company
∙ -A student can establish accurate and realistic expectation about the career
∙ -By improving both inside and outside image, the
image positive and favorable gets more important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to
Types of advertisement
Radio commercial use of music Appeals
< Image NO.3>
(5) Analysis of advertisement
In the media such like radio, they need to use listening feeling so they need to make very effective advertisement in listening part only. And in this part, they need to make a song to make people remember their number easily so they need to make a song to do it cause music is t
fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current fashion trend and other external factors.
3.3.2. How Hermès Position
They execute their strategy to customers by providing what customers want but in a very limited ways. Hermès targets their highly privileged customers by showing them what Hermès is trying to ach