Polo Ralph Lauren is American fashion designer Ralph Lauren`s luxury lifestyle company.
Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching four billion dollars per year.
The brand was launched in
Fashion industry expects the next year’s sales will decrease 4.5%.
② Flood of SPA brand
The current fashion market is experiencing a lot of difficulties in fashion forecasting due to consumers′ fast-changing lifestyle on fashion, changes in consumer behavior, and the segmentation of the fashion market. To cope with this harsh reality, many fashion enterprises have paid much attention t
McRabbie : Same repertoires
Romance, Personal life, Fashion and beauty, Pop music(Stars)
Adorno Theodor
Standardization
Same core structure
Pseudo-individualism
Peripheral frills, stylistic variation
standardized trend of fashion, beauty, and lifestyle
ELLE GIRL December 2009
Introduction of Leopard pattern as a HOT trend (172p)
Exposure of Leopard pattern (30 times)
Introduction of
Brand Identity
Most dramatic vision of women’s fashion
Ultra-stylish yet timeless suits and evening dress
The ultimate expression of luxury for the gentlemanMix of vintage Ivy League prep, heritage equestrian
The original symbol of the modern preppy lifestyle
Preppy heritage, accessible price
An affordable wardrobe for every occasion
A symbol of fight against cancer
Vintage, the high
예상
Fast Fashion의 정의
빠르게 흘러가는 패션 소비시장에 발맞추어 소비자의 트렌드에 민첩하게 반응하여 생산하는 시스템
디자인에서부터 생산과 유통을 통합적으로 관리하여 디자이너와 소비자간의 거리를 좁히고 2~3주 정도의 짧은 주기로 디자인을 새로이 하여 선보이는 다양한 디자인