Fashionbiz provides the BEST COVERAGE of news & trends
74% make copies or cut out ads & articles to circulate
82% pass Fashionbiz on to their co-workers
48% save all or part of their Fashionbiz issue for future reference
60% use Fashionbiz as a source of new vendors
71% get ideas or make decisions based on information in Fashionbiz
Magazines for Young people : Ceci, Vogue girl, Elle gir
fashion brand
Communication Objective – Brand Awareness
Focus on boosting brand awareness among all generation
Entry level: only 2 years since launching
Promotion Message – Local & Reasonable Brand
Low price and products customized for Korean people
Promotion Media
Advertisement on free newspapers or magazine displays
Special events with the celebrities as s
fashion brand in Korea and to launch overseas branches in China, the United States and Europe.
b. Sales and Current Marketing Position
After its launching on November 2009, SPAO opened its first store in Myeong-dong, central Seoul, covering five floors and 333 square meters. Amid the customers’ tremendous interest, SPAO earned the total sales of two billion won in November. The sales for Dec
III. Fashion Retailer Overview
a) Global
Polo Ralph Lauren Inc. is an American fashion company founded by American designer Ralph Lauren in 1967 (RL 10-K, 2010). Ralph Lauren’s products reflect a “timeless and innovative American style.” The Company’s consistent emphasis on innovative and distinctive designs has been an important contributor to the prominence, strength and reputation of
(1)-2. Weaknesses
- Can't use visible feeling
: It can use only listening feeling which is less effective than visible feeling.
- People can be displeasure because its noise
: Because it has so much big sound, somebody receive it as noise.
- Buying difficulties
: It is so difficult to audience understand what kind of advertisement this is in one time.
- Not effective like internet
: Cau