2. Miss Sixty Retail Design Store in Las Vegas
An attractive red coloured based fashionstore interior design inspiration designed by Giorgio Borruso Design, an award winning store designer in the year 2004. This Miss Sixty modern fashionstore design is located in Las Vegas. a great inspira tional picture of fashionstore concept that could created a modern and stylish look with vibrant colors.
important to companies. In a nutshell, GIORDANO’s target consumers prefer quality to brand, and they purchase products on a plan rather than on impulse, at least in fashion.
③ Fashion tendency
GIORDANO targeted the fashion followers who are very sensitive to fashion tendency, not the fashion leaders because more than half of the people in their 20s to 30s think they are fashion followers
cost in products
The limited distribution channel to department store
Increase in luxury cosmetic demand (specially in young ladies)
Increase in functional cosmetic demand (specially in young men)
The hyper-competition with
other imported & domestic
brand
The improvement of quality
of domestic brand
Poor economic situation &
high exchange rate
Ⅰ. 멀티브랜드샵(Multi-Brand Shop)이란?
1. 개념 (=복합 패션 전문점, 멀티샵, 멀티레이블 부티크)
멀티브랜드샵이란 비슷한 컨셉의 경쟁브랜드들을 함께 입정시키는 브랜드 토탈형 복합 패션전문점을 말한다. 1980년대 후반과 1990년대 초 소비자의 욕구가 점점 다양해지고, 한번 쇼핑할 때 원하는 상품을
H&M offers fashion and quality at the best price
H&M's first store was opened in Vasteras, Sweden in 1947 by Earling Persson
H&M is in around 2000 stores spread over 37 countries
H&M offers fashion for women, men, teenagers and children
The collections are created centrally by around 100 in-house designers together with buyers and pattern makers
H&M also sells own-brand cosmetics, accessorie