1. Introduction*
Do the very presence of categories affect shopper’s satisfaction?
“mere categorization effect”:
is driven by a greater number of categories signaling greater variety
among the available options, which allows for a sense of self-determination
from choosing.
This effect, however, is attenuated for choosers who are familiar with
the choi
1.Brief Introduction of Author
Toni Morrison
African-American female writer
Her novels particularly focused
on racial & gender issues of black
women
Wrote The Bluest Eye based on her
‘real life experience’
Main Characters
Pecola Breedlove
A poor, black girl eager to have white skin and blue eyes.
She becomes insane at the end of the novel
Claudia Ma
I. Why Pizza-Hut?
Pizza Hut is a subordinate company of YUM Brands, Inc. Pizza Hut Korea opened their first restaurant in Itaewon in 1985. It had been using the catch phrase, “함께 즐겨요, 피자헛” which reminds people of joyful time with close people having Pizza Hut Pizza. It also has various records that prove high satisfaction of the customers or their strong brand power. In fact,
Type of ad
CF (Commercial Film)
Spot advertisement (shows the commercial when the program enters to a station break),
Promotional ad (main purpose is to extend sales and services by featuring on T.V. movies, music videos, books, and websites),
Political advertising ( capture the citizens’ vote)
Infomercials .
Strengths Limitations
Exposure effectiveness & high attention.
• Real-time and controllable
Internet advertising can be made according marketer’s demand, and broadcast quickly. But other traditional media has settled broadcast time due to the higher cost. If market wants to modify the advertising after the advertising broadcast is not allowed, because of the higher cost and some other reason. Instead of this internet advertising can change the adver