direct marketing, internet, digital marketing, events, public relations, sales support, and more.
They oversee the implementation of these programmes by managing lower level staff, vendors and agencies, and ensure that benchmarks and goals are measured and met. Further they do analysis of the results and make refinements to the plans to optimise their results.
Financial Managing Director
D. Effects of CRM implementation
i. Improved financial position
If customer relationship management system is implemented successfully, a company is expected to improve in terms of finance. Firstly, CRM allows companies to obtain new customers, maintain the remaining ones, and increase the money the current customers spend. As a result, company’s revenue increases.
Customer relationshi
Management Ltd. 가 관리
<버진 그룹의 회사들의 구조>
5) Financial Performance
버진이라는 이름 하에 기업들의 재무성과를 파악하고, 해석하는데 어려움이 있음
운영기업의 수가 많을 뿐만 아니라 이들을 소유하는 지주회사의 수도 많음
또한 운영기업의 소유권도 그룹 안
manager. Therefore, as business school students, we have to know how to recognize good company or bad company. In this report, we analyze the automobile company in republic of Korea, investigating company’s consistency and using financial ratio analysis.
Ⅱ. Introduction of company
1. Hyundai Motor Company
Hyundai Motor Company is a Korean multinational automaker based in Seoul. It ope
management, with the raised opportunity of the capital market.
O4——S1、S3、S4: Better quality than competitors and innovative technology guarantees difference between products.
O5——S5:More opportunity in the capital market funding, make use of financial management to bring down the capital cost.
O6——S2、S3:Localization of human resources management