Ⅰ. INTRODUCTION
1. The Reasons for Choosing Foxconn
Foxconnis a large-scale computer manufacturer of connector and bare system in the world which owns ten companies in Mainland China, Taiwan, Japan, southeastern of Asia and America and employs 800,000staff. It was elected asa global information technology company 100 by Business Week in consecutive five years. In 2002, Foxconn became the fi
going through tests agaist crash, fire etc.
Technicians of Benz exposure cars to high temperature or arctic temperature, and open & close door more than 100,000 times.
Example showing Safety of Benz
Accident in the Republic of South Africa, which was crash so Benz was badly damaged, but driver came out on foots.
It show Safety of Benz. So, Benz took advantage of that picture as AD.
emerged as key success factors in this field.
In terms of above two factors, no one can deny that currently Apple is the leader. Starting from iTune and AppStore, Apple has built their reputation as a high-quality contents provider. Also by providing product lines of MP3(iPod), smart phone(iPhone) and tablet PC(iPad), Apple has achieved a convergence among different types of mobile devices as
industries of Norway were fisheries, forestry and agriculture but Norway has transformed its economy over the past decades into a modern industry. Now the oil and gas, maritime and the seafood sectors are the most remarkable industries in Norway. Above these, the energy & environment, healthcare and green IT are emerging industries. From now on look at these three important industries in Norway a
SPAO is low price. The products of SPAO cost only 80-90% of its competitor UNIQLO.
d. Positioning
SPAO has decided to go for “Same-for-the-Less” positioning. The brand offers comparable quality with other fast fashion industries but at a lower price. SPAO communicates the products’ high quality through the usage of premium quality materials; and at the same time, it offers them at lower