performance.
Foreign pizza company takes over 50% of market share in Korea. Imsil Cheese Pizza is Korea
branded company which producing rice dough pizza. Imsil Cheese Pizza improving their quality
by using domestic produced rice, sweet potato or potato unlike other brands make pizza using
Chinese material.
Imsil Cheese Pizza has developed new products with unparalleled quality a
to the competing companies. Tesco is rated higher in company evaluation such as customer satisfactory rate and environment management rating. A company with better performances will have an excellent organizational supporting processes and human resources management is the decisive variable which decides the capacity of the modern industries. This is why we decided to pick Samsung Tesco.
II. Industry Analysis & Company Analysis
1. Industry Analysis – Casino Industry
Today, casino is not just gaming. Gambling is a business, a very big business. To access to casino in business term and to analyze finance information and tendency of them, we need to know about casino industry first.
1) Concept of casino
Casino is a kind of game to win or lose money using something va
III. Comparative Analysis (4P and Business Performance)
Product
Nintendo is currently selling DS as their representative products, and it’s attractive in all age groups. Nintendo DS has differentiated technologies. Function of 2LCD monitors, touch screen, radio communication and microphone is their own technology that other portable game consoles do not have, which is only controlled with
METHOD
Sampling Frame and Mailing Procedure
Data for the study come from a direct mail survey of top marketing executives drawn from a nationwide sample of manufacturing and service organizations. The mailing list of 2,000 companies was acquired from Dun & Bradstreet.
The sample was randomly drawn. Half of the sample was specified to be firms with more than $500 million in annual revenue an