I. Economy Analysis
1. World Economy
The global market in finance shows a downward trend.
Not only an advanced country but also developing country be slumped.
Firms reducing investment.
Global oil price and raw material price are falling down.
2. Domestic Economy
Domestic demand is depress.
II. Firm Analysis
1.Corporate Profiles
Overview
Corporate Name
Date of Establ
firm's value chain
2.1 Primary Activity
(1) 영업
① 상품 소싱 업무
② Sales & Marketing
(2) 방송
① 프로그램 제작
② 특수효과
(3) 물류
① 수송 및 배송 관리
② 현대택배와의 연계사업 관리
(4) 서비스
① 고객지원: TM, 클레임처리, CS 기획 및 운영 업무
2.2 Support Activity
(1) 경영지원
①
Chapter 2. The Firm's Value Chain
2.1 primary activities
(1) 제조
1) 중국 거점 생산 : 중국을 중심으로 70여개 파트너와 거래
2) 기술지원 : 거래 공장에 적극적 기술 지원
(2) 품질관리
1) 봉제관리
2) 공장관리
3) 일본 섬유기술 전수 : 각 거래 사무소에 본사 master 파견, 기술 전수
(3) 물류관리
1) 재고 최소
firm which produces advanced phones.
Nokia also tries to keep a good brand image in developed country so that it sells high price, high-end product in that market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, No
valuation of industrial factors)
Due to above three factors - Korean’s entire industries growth, the steel product’s price increase, China market penetration acceleration - Korean steel industry will be prospected continuously to growth and develop. So, right now, it’s a good chance for investment of steel industry related companies.
3) Firm Specific Factors
(1) The expanding of S