firm's value chain
2.1 Primary Activity
(1) 영업
① 상품 소싱 업무
② Sales & Marketing
(2) 방송
① 프로그램 제작
② 특수효과
(3) 물류
① 수송 및 배송 관리
② 현대택배와의 연계사업 관리
(4) 서비스
① 고객지원: TM, 클레임처리, CS 기획 및 운영 업무
2.2 Support Activity
(1) 경영지원
①
Chapter 2. The Firm's Value Chain
2.1 primary activities
(1) 제조
1) 중국 거점 생산 : 중국을 중심으로 70여개 파트너와 거래
2) 기술지원 : 거래 공장에 적극적 기술 지원
(2) 품질관리
1) 봉제관리
2) 공장관리
3) 일본 섬유기술 전수 : 각 거래 사무소에 본사 master 파견, 기술 전수
(3) 물류관리
1) 재고 최소
firm which produces advanced phones.
Nokia also tries to keep a good brand image in developed country so that it sells high price, high-end product in that market. Its strongholds are Europe and Northeast Asia. For example, it released internet mobile phone in early stage and even a special model ‘VERTU’ diamond decorated phone.
2.2.5 SERVICE
Nokia Care
As a customer service center, No
firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.
*Institution of the Korea
Marketing is the process of defining market and managing for creating and maintaining trades which can s
which is determined by various institutions and individuals.
1) Definition of the marketing
*Institution of the U.S.
1960 : Marketing is firm’s activity which makes products and services flow from producer to consumer.
1985 : Marketing is the process of performing price setting, promotion, and an idea for having trades which can satisfy objects of individual and organization.