Five-Year Marketing Plan is "Get into the functional footwear market.". According to the former 'Industry Analysis', funtional footwear market in Korea is blue ocean, which means that it still has the high possibility of development. However, although it is blue ocean, there are many pioneers already, such as MBT, RYN, MSZONE, the top 3 companies who are competing for the first place, and the oth
Hwaseung was an OEM partner of Nike and Reebok in the 80’s until Nike went independent to Nike Korea. Lecaf is a subsidiary of Hwaseng and was first launched as a mean to rival Nike Korea. Lecaf produces quality sportswear products that brought the company up to one of the best 10 Korean corporations. Lecaf was a relatively popular brand before the foreign brand trend kicked in. Although the co
1. Executive Summary
As the market of the coffee shops is growing bigger and bigger, the competition in the market is also getting more fierce. In this situation, the Korean brand "Caffebene" has became the top brand in Korea only after 3 years of their establishment - by opening around 800 coffee shops in Korea, making almost a hundred billion won for their selling. What is the success point
재벌
A Business group that are owned and managed by Family members and relatives in many diversified business areas
Origin of Chaebol
1920s & 1930s after Japan’s colonial rule.
Japan set up companies in very strict control
Chaebol companies massively developed during president
Park Jung Hee in the 1960s & 1970s
The First Five-Year Economic Development Plan
(ONLY FEW GROUPS OF
The head of state is the Yang di-Pertuan Agong, commonly referred to as the "King". The Yang di-Pertuan Agong is elected to a five-year term by and from amongst the nine hereditary rulers of the Malay states; the other four states, which have titular Governors, do not participate in the selection. By informal agreement the position is systematically rotated between the nine. The system of